Category — General

Welcome to onMarketing.info. The objective of this site is to cover resources, tips, tools, and techniques that will give SMBs (small to medium business) owners what they need to promote themselves online. This includes discussions of:

1. Content - weblogs, ebooks, viral videos, how-to videos.
2. Social media - ways to utilize social networking sites to improve your online exposure without being overly commercial.
3. Advertising - online advertising and SEM (Search Engine Marketing).
4. Analysis - split testing, SEO, web metrics, web analytics.
5. Tools - software that helps in all of the above.

These methods and tools can be used even if the bulk of your business is offline.

While some of the articles may lean towards the technical at times, the framework here is of tutorials and how-tos as often as we have simple discussion. Articles about general business resources and practices will round out the content. The site is aimed at those of you business owners who either cannot afford to hire an agency to do this work for you, or prefer to do it yourself, or simply know the processes for when you do hire.